Banners and signage have been around for a long time. They are popular too. This is not surprising considering its many uses in today’s world. Knowing just how useful and important signs and banners are to you and, more importantly, using that knowledge to your advantage can do wonders for your events and business. That said, here’re some of the many uses of banners and signs.
Advertisement and Marketing
Did you know that almost 40% of all passersby would not know where your business was located if there was no banner or sign indicating that? Did you also know that 17% of Best Buy’s walk-in customers shopped there because of the sign outside their stores? That is an interesting stat, isn’t it?
Signs and banners, whether traditional, retractable, stationary, electronic or digital all serve a crucial purpose in the success of your business. They are integral to your business’ exposure and brand visibility. They help people identify your business, spot your brand and directly or indirectly increases sales and revenue.
You can also sell your services and products on your banners and signs if you like. A well-crafted sales pitch or bullet points can drive significant foot traffic to your business or event. Any business or organization looking to survive in these turbulent times, need banners and signs. The good thing is they are not expensive to make and are responsible for significant returns on investment when compared to other marketing channels.
Notices and Announcements
If you want to get the word out about an event, a show, a seminar or a workshop, there’s no cheaper way to do this than banners and signs. If you are holding a workshop for instance, having your banners placed at the entrance and signs showing the direction to the venue can do wonders for your workshop.
After all, you would not want some of your potential guests and prospects walking away or missing your sessions. In fact, research has shown that many people have been attracted to workshops and seminars they never planned to attend in the first place, just because they saw some compelling banners.
Signify Specific Properties or Businesses
How do you differentiate between classy Mexican and an Italian restaurant in New York? Signs and banners. Studies show that 13%-20% of all new business in most firms and organizations were as a result of people seeing the business’ banners. This is even more so when the individuals have just relocated to that area.
These bring some order to the business world. In fact, it is very possible that we would be lost without signs and banners. More importantly, people would unwittingly stray into places where they should not. Businesses, offices and organizations are clearly differentiated by the use of their banners and signs.
Points to Events Locations
If you are attending an event, particularly in an unfamiliar territory or place, you will agree with us that banners and signs can make a difference. For instance, if you were to attend a conference in a hotel with multiple rooms or conference centers, chances are that you’d probably have to look for and inquire about all the halls before finding the one you came for. Having strategically placed banners and signs can save you from much stress and help you get to the conference center fast. It is great for clearly indicating the location of your events. So, if you are having one soon, you should make some signs and banners.
Effective for Engaging Prospects
Do you know why banners drive much foot traffic? It is because when they have powerful designs and messages, they are effective and inexpensive tools for engaging prospects and piquing people’s curiosity. There’s nothing more effective at that low price for getting people in your store and converting them into buyers.
Rather than create your banners and signs, turn to a company that you know will create compelling banner designs and quality materials to order. You can find one such company located online at QualitySignDesigner.com.
About the author:
The writer, Oscar King, is looking into starting up his own small business and has been studying the many techniques to drive people do his door - both new tech-oriented and the classic, highly effective traditional means. To learn more about Oscar you can visit him on Google+.
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