The Rapidian

The Risk of E-Business and How It Has Changed the Marketing Field

Tuesday, September 09, 2014

The Internet has had an undeniable effect on the way the world does business, and anyone who has any interest in a career in the business world must have a deep understanding of the way an e-business functions and the inherent risks involved in running such a business. The way an e-business markets itself is radically different from traditional marketing methods, so even the most experienced of executives can benefit from additional understanding with regard to e-business practices.


Specialized Marketing Needs


E-marketing is a very simple concept: It is the way a company communicates and promotes its products and services. While this definition is very clear, the manner in which this task is carried out is nothing if not complex. A deep understanding of even the most basic of strategies (viral marketing, pay-per-click, social media marketing, etc.) can be difficult to master, which means that a new e-business may require the assistance of a marketing specialist. If you wish to succeed in a changing business world, it is important that you are prepared and knowledgeable with regard to current and even future business practices.


Cost Analysis


A large part of understanding an e-business can be accomplished by acquiring knowledge associated with cost analysis. While many people immediately conceive of an e-business as cheaper to run than a traditional brick-and-mortar business, this is not always the case. The following costs should be considered:


·         Domain names

·         Web hosting

·         Website development

·         Website maintenance and updating


In many cases, a great deal of time and money can quickly be invested in an e-business, which is why it is important to understand precisely what costs are required in running such a business.


Security Issues


Perhaps one of the most important aspects of running an e-business relates to security, and this may indeed wind up costing you a great deal of money in one way or another. It is obviously important to invest in protecting the sensitive information that your customers provide, and the management of such a security system can be a costly endeavor. On the other hand, if there is ever a security breach in which this data is compromised, the faith of the consumer will be lost and revenue will surely suffer. Secure Sockets Layer encryption is one step that is necessary, though it may also be ideal to utilize a third-party site to further protect customers as they make transactions on an e-business website. Of course, acquiring knowledge with regard to the many needs of an e-business is extraordinarily beneficial for the success of a business that intends on taking advantage of all of the recent technological developments.


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