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Johnson Center to host storytelling workshop with professional writing coach

On July 13 from 1 to 4 p.m., Dayla Massachi will engage with local nonprofits and educate on the best ways to communicate their stories to their donors and the public.

Event Info

  • Date: July 18
  • Time: 1:00 pm - 4:00 p.m.
  • Cost: $55-$80
  • Dorothy A. Johnson Center for Philanthropy
  • 201 Front Ave SW Suite 200 ,Grand Rapids , MI 49504
Writer Dayla Massachi

Writer Dayla Massachi /Eventbrite Page for Event

The Johnson Center for Philanthropy at Grand Valley is hosting a workshop for nonprofit organizations on July 13 from 1 to 4 p.m.. The workshop is called Storytelling for Fundraising/Marketing Success and will be run by author Dayla Massachi.

Massachi is the award winning author of “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Since 1997, Massachi has raised millions of grant dollars for nonprofits of all sizes on a variety of issues.  Massachi is also the founder of Writing for Community Success.

The workshop will be teaching nonprofits to identify essential components of their unique stories, shape those stories into a form that will most benefit the organization, and learn some of the most effective ways to share those stories and on which platforms to do so.

“This will be a very interactive session. Nonprofits leaders know that powerful and inspiring stories are key to reaching donors but the workshop will help them understand how to select the best stories to connect with different donors. One challenge is to know when to use print media and when to use online tools to convey your message. This workshop will help nonprofit leaders learn effective ways to do both,” says Annie Osburn, Nonprofit Services Manager at the Johnson Center.

The cost of the event ranges from $55-$80. For $55 an individual will be able to attend the workshop only. For $80 an individual will receive Massachi’s book as well as attend the workshop. The book is only available to those who purchase through Eventbrite.

“The College of Community and Public Service at Grand Valley State University has invited Dayla Massachi to teach a one day course for them. As part of Grand Valley State University, the Johnson Center for Philanthropy has the pleasure of collaborating with the College of Community and Public Service in ways that benefit both the university’s students and the nonprofit community in Grand Rapids,” says Osburn.

Massachi offers a free newsletter and monthly Writing Wednesdays conference call series on her website.

You can find more info on upcoming events at the Johnson Center for Philanthropy on their website.

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