ArtPrize: Social networking that bleeds

As we approach the second installment of ArtPrize, we should remember that we are entering an arena of realism, one quite different than the social networking atmosphere that ArtPrize can sometimes produce.

I speak most definitively of ArtPrize visitors’ ability to “thumbs up” a piece of art and, by default, “thumbs down” others. Augmented by the new ArtPrize application for smart phones, the event this year has even more potential to blur the lines between digital reality and the corporeal experiences we will all be having downtown in the next couple of weeks.

Not that I think the blurring of lines between online and “real” reality is always a bad thing; I have been a big proponent of accommodating new media into the pedagogical mission of my workplace, Calvin College. I am a professor of media studies at Calvin, and continually write and teach about the promising outcomes of combining digital and nondigital experience.

So, don’t get me wrong: I am not dissing the new media/social networking milieu that the promoters of ArtPrize are counting on. Instead, I am speaking as a consumer and to consumers of the project when I say we should strive to have authentic, dialogue-based experiences with ArtPrize contestants. We should know that our “thumbs up” or “thumbs down” were not the kind of interactions these talented artists were looking for while creating their work. Instead, they were looking for conversations about human conditions, artistic values, politics, genders, sexualities, powers, and other real-life elements in need of prolonged speculation, contemplation, and conversation.

In other words, this art that we are about to interact with bleeds; it is alive, and it depends on our talking, debating and sometimes honoring to survive. It needs much more than digital interaction.

This event is a brilliant way to test out the cultural ramifications of social networking. When else have we been able to play out Facebook-esque experiences on the “everyday” stage of our neighborhood, city, or county? When else have we been able to “friend” a person standing right next to you, or post about somebody’s art without needing a keyboard in front of us? In the end, this could be an event that might even revitalize the social networking that we take part in with our computers and smart phones.

However, for it to do that, we need to keep in mind that this experiment is one that demands our full attention, not our distracted one. Talk to people, meet the artists whenever possible, have dialogues and conversations with as many different folks as possible before "voting.” It should be a lived experience before it is digital.