Model information
The models used in the shoot are Paige Wright and Jenna Betz.
The MoDiv offers many different shops /Scott Trumbo
Eboné Farley is the owner of Serenity Boutique /Scott Trumbo
Operating from the MoDiv in the heart of downtown Grand Rapids, Serenity Boutique has been providing a variety of women’s accessories. Eboné Farley and her family own Serenity Boutique, and they carefully select each item to be displayed in their store.
The petite boutique houses a diverse display of accessories. Serenity Boutique offers handbags, watches and sunglasses with prices ranging from $25 to $125 dollars. With a lot of visitors shopping in the MoDiv Serenity Boutique is looking to expand into shoes and a wider range of accessories.
“Grand Rapids is very strongly oriented with local owned businesses. We support keeping our dollars in our community. If we can shop local we are helping our community in ways we can’t even imagine,” says Farley. "Serenity Boutique is not a big box store."
Everything in the store is handpicked from various fashion shows and events. Farley works hard to make sure that the accessories she carries are what people in Grand Rapids really want.
“The uniqueness that is West Michigan is that people are okay being themselves,” she says.
Looking at Farley's bright ensemble it is clear that her style revolves around color and vibrant prints. Her goal is to capture the vibrancy and charisma of her customers and communicate it through an accessory.
“To see somebody else happy from a product is really comforting,” she says.
The best part of her job, she says, is being able to communicate to customers through fashion. Seeing mothers and daughters bond over shopping relates her own experience with her 16 year old daughter.
Her daughter actually helps inspire Farley to find and research what is hot in the teen community. However, there are many different styles available, there is a blend of classic handbags to ultra modern patterned clutches.
“Anything out of the box is what we want to do,” says Farley.
That line of thinking is what led to Serenity Boutique branching out to more than just a retail presence. Aside from their online shop they also do many events. Serenity has done everything from bridal showers to ladies night out. It is their goal to diversify how women shop.
While summer trends vary from woman to woman, Farley works to guide the style conscious shopper through what’s hot this season.
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