Join us in supporting local economy

When it comes to the economy, I try to pay attention to information on trends and predictions, and do my best to understand the effects of interest rates, tax incentives and the GDP. But to be honest, I have a hard time maintaining my interest in even the basic overview of economic current events. I’d rather meet for coffee and talk about a new restaurant or an art event than debate the ramifications of the Federal sequester.

But The Rapidian reminds me every day that coffee and restaurants and art events are at the heart of the economy that matter most to my daily life. It is the economy of local that exists right outside my door, down the street and in places where we intersect. It’s the economy fueled by food trucks, farmers markets and beer; by art and design; by collaboration and innovation. And The Rapidian has proven to play a very important role in this economic dance: the role of connector, as Rapidians share and re-share what’s happening in this place we call home. It provides a platform for discussion, empowers cheerleaders for new endeavors and gives voice to evangelists for ideas and innovation. The popularity of articles like Brittany Beezhold’s profile on the West Michigan beer community and the ongoing reports from the Fulton Street Farmers Market are clear indicators of a community willing and ready to actively impact our local economic growth. The Rapidian helps us do that.

Having the means to learn about and promote local business efforts isn’t just a nice thing, either. It’s a critical thing. According to the Local First website, “when West Michigan consumers choose a locally owned business over a non-local alternative, $73 of every $100 spent stays in the community. By contrast, only $43 of every $100 spent at a non-locally owned business remains in the community.” That’s economic development we can see and understand. The Rapidian community has become very good at using the platform to connect us with local choices and alternatives.

And The Rapidian is not just for the new kids in town. Long-standing businesses and organizations increasingly recognize the tangible value of this unique, citizen-driven, hands-on platform for supporting the local economy. Simply put, when we all do better, we all do better. David Madiol, Manager of West Michigan Community Relations for Amway, defines the economic role of The Rapidian this way. “Amway is proud to partner with and sponsor The Rapidian, which fosters collaboration, idea exchange and information sharing among West Michigan entrepreneurs and innovative business leaders.”

One of the most wonderful things I find about Michigan is that nearly anyone can try their hand at being an entrepreneur. I feel an encouraging spirit here. Those of us who are transplants know this is not true everywhere. And on The Rapidian too, anyone can join in and become part of that “collaboration, idea exchange and information sharing” that can spur new economic innovation.

West Michigan is an exciting and increasingly viable place to live and raise a family. And it thrives on the exchange of ideas, goods and services right here where we live, and like The Rapidian, it is fueled by all of us. I hope you agree with me, with our business supporters and with the many volunteer reporters: The Rapidian supports the local economy, and it is important to support The Rapidian.