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Become a Certified Tourism Ambassador

Certified Tourism Ambassadors are wanted to assist Grand Rapids visitors and residents as they navigate toward area attractions.
Underwriting support from:

Open applications are currently being accepted for citizens interested in being a Certified Tourism Ambassador. The first public class to become a Certified Tourism Ambassodors (CTA) will occur this August 1, from 8:00 a.m. to 12:00 p.m. at the Hyatt Place Grand Rapids-South, and will cost $35. 

Additional open trainings are scheduled for August 22 and September 12, continuing through December, but check the schedule for application deadlines and to see if there is still space.

Ambassadors will be trained to share knowledge and resources with visitors to the downtown community--both from out of town as well as city residents and downtown business owners. CTAs will also be kept abreast of new attractions and other exciting developments in Grand Rapids in order to better serve visitors. 

Registration begins 30 minutes prior to the class, and participants will take an open-book test at the end. Some pre-class coursework is necessary, but is mailed to participants only after onine registration is completed and paid in full. 

Lisa Verhil from Experience Grand Rapids can answer your questions and can be reached by email or at (616) 233-3578.


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