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Failure-Lab draws sell-out crowd for inaugural performance at Wealthy Theatre





GRAND RAPIDS – Failure-Lab’s inaugural performance at Wealthy Theatre can be classified as nothing short of a box office success.


All 400 seats for the 7 p.m. show Thursday, May 23, have been sold. Those without a ticket, however, can still follow the event via Twitter at #failurelab. 


Failure-Lab will present six diverse storytellers and six performers in a 90-minute program devoted to eliminating the fear of failure and encouraging intelligent risk-taking. The storytellers will share their worst mistakes ‒ humbling, personal, touching and at times humorous ‒ but lessons learned will be crowd-sourced from the audience via writing or mobile device.


“We didn’t want to create just another speaker series. We wanted to create an experience where people could share their powerful stories,” said Jordan O’Neil, director of community relations for Cornerstone University. “There will be no PowerPoint slides. This is more intimate.”


The storytellers represent a variety of industries and backgrounds and look forward to sharing their worst so that individuals can find their best.


Videos of the storytellers will also be posted after the event, along with a compilation of the crowd-sourced lessons learned. 


For more information, and to see a preview of the stories, visit

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