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New signs pop up in Wealthy Street business district

Located between Fuller Avenue and Union Avenue, the new Wealthy Street signs serve as place maker for neighborhood businesses.

/Owen Fifield

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Totaling 28 signs up and down Wealthy Street, between Fuller Avenue and Union Avenue, new signs are now in place with the intention to create visual identity for the now-thriving business district.

The signs, hanging at about 10 feet above the sidewalk, are constructed from two pieces of .080 inch thick aluminum, powder coated with a durable, exterior-grade powder coat. Each sign stands at about 36 inches in height and 20 inches in width, featuring a logo that includes a stylized "W" in the center.

"The signs are easily identifiable, connecting the neighborhood and businesses. It's exciting to see all the good that is happening on Wealthy Street,” says Danielle Harrington of Reagan Marketing + Design.

The Wealthy Street Business Alliance, Reagan Marketing and Robert Shapton of Engine Industrial Design collaborated in the creation of the signs.

“It’s improving the image of Wealthy Street to making it a destination for people to go shopping, [dressing] it up, making it look nice,” says Robert Conens, owner of HyperOptik, an eyewear shop and contributor to Wealthy Street signs.

“It makes it feel a little more like a Chicago style neighborhood," says Bethany Reed, property manager at Urban Pharm. "I think it gives each neighborhood a personality, identity, a little more character. It feels more walkable and friendly.”

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