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Wear your Heart on your Sleeve: Support Variety and Boys & Girls Clubs

This dispatch was added by one of our Nonprofit Neighbors. It does not represent the editorial voice of The Rapidian or Community Media Center.

Support our community's youth by wearing your heart on your sleeve this holiday season!
Underwriting support from:

/courtesy of Boys and Girls Club

/courtesy of Variety


Started in 1991 on Valentine's Day, The Gold Heart Fundraising Program grew from a campaign in Great Britain to a global initiative to support children who have special needs. The symbol of the campaign is a small gold-colored, heart-shaped pin and is a powerful icon of caring and support. Since its inception, the Gold Heart Program has raised millions of dollars in the US and over $100 million worldwide!

For the 2013 Gold Heart campaign, Variety – The Children’s Charity has partnered with Walt Disney PicturesPixar, and Celebration Cinemas to feature the loveable duo from the upcoming Monsters Inc 3D, Sulley and Mike! Not only do these hearts raise money for children in need, but they also make wonderful gifts for friends and family!

These very special gold pins will be available starting December 7th  and only available for a limited time. Pins are available at all Celebration Cinema locations.

Your donation will open many doors for youth in our community. This year’s proceeds will go towards supporting Boys & Girls Clubs of Grand Rapids. Their mission is to enhance the character of youth through recreation, education, and positive community experiences in partnership with the Grand Rapids Police Department. 

Please support Variety and Boys & Girls Clubs of Grand Rapids, and show everyone your Heart of Gold!

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