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Rapidian on the street: The Great Race

This dispatch was added by one of our Nonprofit Neighbors. It does not represent the editorial voice of The Rapidian or Community Media Center.

The Rapidian and GRTV went down to UICA to ask visitors what they thought about the impact of color in Michael People's "The Great Race." Watch what they had to say in this video.
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"The scent of crayons is one of the most recognizable smells and has a direct correlation with childhood. This year, [Michael] Peoples is once again using color and scent to evoke an emotional experience with 'The Great Race,'" says X-Rite, a local company specializing in color quality and sponsoring ArtPrize, in their blog about color. 

People's entry features "rubber" duckies made of wax and crayons, larger than life and racing from the first floor of the Urban Institute for Contemporary Art (UICA) right up to the fourth floor along the stairwell. "The Great Race" is capturing both public attention- it's in the top 25 of the leaderboard for the Installation category- and juror attention, as UICA has been selected as one of five finalists for Outstanding Venue.

After hearing Leatrice Eiseman's thoughts on the color impacts and trends, which she shared at Critical Discourse on Thursday night., we went down with GRTV to UICA on Friday to ask visitors what they thought of the work, and the impact of color, on Friday, and captured their responses to the work.




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