Donations to The Salvation Army on Giving Tuesday Will Be Matched Up To $50,000

Thanks to the generosity of a local anonymous supporter, all donations to The Salvation Army of Kent County received tomorrow on Giving Tuesday will be matched up to $50,000. Contributions of any amount that are given to a physical or virtual red kettle, as well as those gifted online, over the phone or in the mail will be equaled dollar for dollar.

Donations to The Salvation Army on Giving Tuesday can be made in any of the following ways:

• In person at one of the red kettles stationed at 50 storefronts throughout Kent County. Cash and coins are always accepted. For those not carrying cash, every kettle comes equipped with Kettle Pay, which allows donors to scan their phone and make a donation via Google Pay or Apple Pay; 
• Online at SAKentCounty.org or salarmy.us/KentGT;
• Online thru a virtual red kettle at salarmy.us/kentkettle;
• Calling (616) 459-3433 or 1-800-SAL-ARMY;
• Mailing a gift directly to The Salvation Army, 1215 Fulton Street East, Grand Rapids, MI 49503.

“Giving Tuesday is a tremendous opportunity for people to come alongside of us and do their part to help hope march on,” Divisional Commander Major Glen Caddy said. “We are truly grateful for our donor offering to double donations. Hopefully their generosity will inspire our community to join in supporting The Salvation Army as we continue to serve our neighbors in need in Grand Rapids and Kent County.”

The Salvation Army is working to ensure Hope Marches On this Christmas and beyond, and every donation provides help and hope to those who need it most. In Kent County, The Salvation Army is anticipating assisting over 1,500 families just this Christmas season, a number similar to 2020.

Donations on Giving Tuesday will go toward The Salvation Army of Kent County’s 2021 Red Kettle Campaign goal of $1.6 million. Money raised from the Red Kettle Campaign is used to fund programs provided at Christmas and throughout the year, including those that provide food and energy bill assistance, offer housing resources, assist individuals struggling with substance use disorder, impact individuals of all ages at the Kroc Center and Fulton Heights Community Center and support disaster victims when catastrophe strikes.

Nationally, $0.82 of every dollar donated goes directly toward providing Salvation Army programs and all the money stays within the community in which it was given.